make my logo bigger
This is an oldie, but works now and ever. Every agency, every designer has already experienced a similar situation. The client asks to make his logo bigger and, to be perfect, get rid of all the empty spaces. It’s the famous “I’ve paid for the whole page of this magazine and this damn designer only uses a third of it”. The video os funny, but it touches a subject that’s always serious among those working in the creative process.
The client’s interference in the design is, usually, a disaster. For a very simple reason: the designer is the one who understands design. And, presumably, that was the reason why he was hired in the first place. The professional designer (the good one) spends most of his life studying. There’s a technical and coherent reason why he aligns elements a certain way or chooses a specific color scheme. He knows what he’s doing.
The client will always have the right to make suggestions or fail a design piece. But the less he interferes in the creation, the better for his own image. To hire a designer and tell him what to do is like calling a 17th century baroque painter to give a hand on the garage wall.
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Morte aos clientes!
Comment by Daniel Gosling - 24.02.2010 - 11:27 P
verdade seja dita!
sou prova de que muitas vezes o cliente acaba com o trabalho de um designer. parabens pelo post, espero que esse seja o primeiro de muitos outros sobre design.
abraços
Comment by @wesley_rocha - 25.02.2010 - 01:37 P
Grande Wesley. Infelizmente esse é um caso que se repete com incrível frequencia. Mas devagar a coisa muda. Valeu pelo comentário.
Comment by admin - 25.02.2010 - 01:53 P